Legend FC gets heavy-hitting investors and wants to take the show on the road. According to press release, Peter Chernin and Paul Aiello of CA Media and Diamon Ridge Ventures have signed up as new investors, giving Hong Kong’s first MMA promotion the strength in backing it needs to expand across Asia.
Here is an excerpt from the Sherdog article:
Legend officials Wednesday announced that the company has formed a partnership with CA Media, a group headed by longtime News Corporation president Peter Chernin and Paul Aiello, a former executive with Morgan Stanley Asia and former CEO of Star TV. California-based firm Diamond Ridge Ventures, LLC, (DRV) was also named as an investor; financial terms of the deal were not disclosed.
Speaking with Sherdog.com, Legend co-founder Michael Haskamp explained that he and partner Chris Pollak entered into talks with CA Media in late-2010, shortly after Chernin and Aiello formed the company with the intent of focusing on “opportunities in content creation, television networks, sports, education, advertising, and digital media.”
“They look at everything from stadiums to TV shows, to animation studios, sports, movie production, etc.,” said Haskamp. “These guys are just masters of media. They know a ton about content production, about distribution, and they have a whole different level of access and relationships in this part of the world.”
According to an official release issued Wednesday, with the aid of CA Media and DRV, Legend “will aggressively broaden its television and digital media distribution, and build its sponsor relationships, affiliated content and licensed offerings.”
“Legend’s strong track record of audience and reputational growth make them the natural partner to help us raise MMA to the level of popularity in Asia that it has already achieved elsewhere in the world,” Aiello stated. “We are confident that Chris and Mike’s passion, energy and integrity, together with CA Media’s experience in building media and entertainment businesses, will help Legend become the undisputed leader in MMA content originating from Asia.”