Following upon the heels of a recently announced partnership with AXN, Legend FC reveals a new a new broadcast agreement with ESPN for a wider cross-section of the globe.
In late October, Hong Kong-based promotion Legend FC announced a significant broadcast partnership with Sony’s AXN. Four of the most recent shows will soon be rebroadcast, and throughout the next ten months, fans across Asia in 21 territories can expect to see more of Legend FC fights. To further its reach across its primary target audience, Legend FC has announced the culmination of almost a year’s worth of negotiations in broadcast agreement with ESPN that will see its content aired in Australia and New Zealand. Further areas this broadcast will reach include sub-Saharan Africa, which has recently seen its own homegrown development of MMA in EFC Africa, and the Middle East, another hotspot of MMA activity with several promotions popping up, among other areas.
On Twitter, Legend FC’s Co-founder Mike Haskamp outlined that the broadcast arrangement might be likely to include the most recent nine events shown in reverse order, and future shows starting with #11 – including a title defense by Jadamba Narantungalag against Koji Ando – through the year 2014. Legend FC 10 is still in the wings waiting to be aired, and the arguably best card held to date for the promotion will be an excellent launching point internationally. In a market of ever-increasing promotions relying on a “Unified Rules” rule set and the use of a cage, Legend FC offers something unique by maintaining the use of a ring and expanding upon techniques allowed. The slick image and flawless production by Kwokman set the promotion apart as a refined and entertaining product.
FULL PRESS RELEASE
Hong Kong, 13 November 2012 (Tuesday) – Legend Fighting Championship and ESPN have announced a broadcast agreement to bring the Asia-Pacific Championship of Mixed Martial Arts to ESPN television and broadband channels in 109 countries in Australia and New Zealand, the Caribbean, Latin America, the Middle East and North Africa, sub-Saharan Africa and cruise ships in these territories. Under the terms of the agreement, ESPN will feature all future Legend tournaments through the end of 2014 – beginning with Legend 11 – as well as archive content of Legend 2 through Legend 10.
Legend Fighting Championship is the Asia-Pacific Championship of MMA, bringing together national champion fighters drawn exclusively from Asia-Pacific nations. Legend 11 will be headlined by a much-anticipated match-up between Mongolia’s Jadamba Narantungalag and Japan’s Koji Ando, for the Legend Lightweight Title (currently held by Narantungalag). Ando earned his title shot by beating Australia’s Rob Hill in the main event at Legend 9. More details about television schedules and future events will be released in the months ahead.
“Since our first tournament in January 2010, Legend has been bringing the best of Asia-Pacific MMA to a growing audience. This agreement will give our television and broadband streaming efforts huge new reach into multiple regions around the world, cementing our position as the most widely distributed Asian MMA content worldwide. We look forward to working closely with our partners at ESPN,” said Chris Pollak, Legend co-founder and managing director.
“We’re excited to bring Legend’s combination of a roster filled with elite Asia-Pacific fighters and high-quality production values to ESPN television and broadband channels in more than a hundred countries around the world,” said Michael Walters, vice president of programming, ESPN International.