On Saturday night, October 20th, the MMA-in-Asia posse took to the mean party streets of Lan Kwai Fong in Hong Kong with our first ever live promotion. In front of the UFC’s dazzling LED display, we offered information about events, education on the sport of MMA, and the opportunity to win tickets to the upcoming UFC Macao event and fight gear by VENUM and Ultim8. The catch: participants had to dress up to show how badly they wanted to win. Check out the rules for the contest here, and some of the game participants in these photos. For the full set, check out the Facebook album here, and make sure to tag yourself, or vote on your favorite, before Thursday midnight!