When you have Bollywood talent and a bankroll of millions, you can get anything done in India. Raj Kundra and Sanjay Dutt of Super Fight League are proving it. With a country in the nascent stages of MMA sport knowledge and appreciation, the power duo are forging ahead anyway, and not only paving a road but clearing a whole forest to make room for it.
Upon the final episode of the SFL Challengers television reality show, came the announcement that the promotion has decided to take a turn in a different direction – away from mega stadium events – to a more intimate audience of presumably comfy couch-seated stars and moguls produced for a live broadcast. Not content with announcing a full card weeks in advance, they will be hosting an event every Friday starting October 12th. There will be women’s matches alongside local Indian’s matches, and a main event which could see SFL pulling from its accumulation of well-known athletes like Jeff Monson, Satoshi Ishii, and Rameau Thierry Sokoudjou.
To prove its commitment to developing Women’s MMA, SFL will partner with Invicta FC of the USA, the first and only all-female promotion in the US that is also partnering with Japan’s JEWELS female promotion. The possibility for showcasing Invicta FC athletes on an SFL event exists, as does an avenue for international exposure for homegrown talents.
MUMBAI. (Sept. 24th, 2012) – Super Fight League (SFL) is proud to announce the launch of Friday Night Fight Nights starting October 12th 2012. Fights will be taking place every week live from a specially designed arena in Mumbai in front of an exclusive invitation only audience. Programming will last for three hours each week with weigh-ins, live fights and interviews from Bollywood cage side guests. Fans round the world can catch all the action live on the dedicated SFL channel at www.youtube.com/SFL and NeoSports Broadcast Pvt.Ltd sports channel in India. Under the terms of this agreement, SFL and NeoSports Broadcast Pvt.Ltd have tied up a long-term deal to promote the sport.
This announcement makes SFL India’s first and only sports league delivering year round live events and India’s first and only pro MMA Organisation to be live-streamed weekly across the globe; making it one of the largest MMA content providers in the world.
SFL is also pleased to announce its proud association with the Olympics Female Boxing Bronze medal winner Mary Kom as its Brand ambassador.
SFL has successfully executed three stadium events since its launch in January 2012 along with a reality show, SFL Challengers, which has educated the Indian audience and created a domestic appetite for the sport.
Raj Kundra, Founder Chairman, Super Fight League said: ‘I have worked very hard to get the format right for this sport which is currently in its infancy stage in India. I have delivered three successful world-class stadium events and an MMA reality show, which has taken everyone by storm and changed the face of reality TV in India. SFL partnering with NeoSports Broadcast Pvt. Ltd. India will give the league a national reach on a single distribution platform. This strategic tie up will give SFL the opportunity to give MMA fans in India and abroad the best fights starring some of the best names in the industry.’
Sanjay Dutt, Co Founder, Super Fight League said,’Get ready for some serious action as SFL will be live and kicking from October 12th 2012 all year round. No other sport in India promises their fans and sponsors such a format. I am very passionate about my league and as promised have developed some world-class Indian fighters who now have a platform to showcase their skills. I also welcome Mary Kom to the Super Fight League Family.’
Mary Kom, Brand Ambassador, Super Fight League said, ‘I am very proud to be ambassador of India’s only Pro Fight League. It’s a great synergy for me and I am happy to see Super Fight League doing great things for our Indian Male and Female fighters.’
Prasanna Krishnan, COO, NeoSports Broadcast Pvt.Ltd said, ‘We are thrilled to have the SFL as our MMA content partner and together we will be building greater awareness around the world for the sport. SFL has become a nationwide phenomenon in a short period of time giving testament to the commitment shown by its organisers. Neo is proud to partner with SFL given our commitment to encourage the development of new sports & sporting culture across India. The Friday Night Fight Night is an exciting proposition delivering the right mix of sport & entertainment to audiences. We are excited to be associated with this and are committed to promoting and presenting this event in a manner that befits the best in the International standards of sports broadcast.’
Friday Night Fights:
Broadcast LIVE each week
– First event: Friday 12th October
– 3 hours of programming delivered each week
– To take place in specially designed studio in Mumbai
– 4 – 5 Indian MMA fights (various weight categories)
– 2 female bouts (Indian & International)
– One main event fight
– Total = 8 fights per night
– Invite only audience (100 – 200 VIP guests)
– Pre – fight entertainment
– Live & free to air globally on SFL dedicated YouTube channel: http://www.youtube.com/sfl
Invicta Fighting Championships Forms Strategic Alliance with Super Fight League to Develop Women’s MMA Talent out of India
KANSAS CITY, Kan. (Sept. 24th, 2012) – Invicta Fighting Championships and India-based Super Fight League announced today that the two Mixed Martial Arts (MMA) promotions have formed a strategic alliance to develop women’s MMA talent out of India.
The relationship is intended to support Invicta FC’s goals of identifying the best women’s fight talent around the globe and producing the best possible matchups between women’s mixed martial artists while, at the same time, providing Super Fight League with a means of promoting MMA to a broader demographic in its homeland.
‘We are excited about this opportunity to work with Super Fight League and tap into a new market that has yet to really be explored by the women’s MMA world,’ said Invicta FC President Shannon Knapp. ‘Super Fight League has done a great job of pioneering the sport of MMA in India and has helped demonstrate that there is fight talent everywhere on the planet. Even though women’s MMA has made tremendous strides over the last few years as far as adding depth to its ranks, we have really just scratched the surface of what is out there. This relationship between Invicta FC and Super Fight League is an opportunity to expand our reach and discover exciting, new talent.’
‘Super Fight League is thrilled to form a cooperative relationship with an MMA promotion in The United States,’ said Super Fight League Chairman Raj Kundra. ‘Invicta FC has done some incredible things for women’s MMA in such a short time and I am confident that working with their great organization is a step that will help further the MMA movement in India that we initiated this year with our live event series.’
In June, Invicta FC announced the formation of a similar strategic partnership with Japan-based women’s MMA promotion JEWELS. The main card of the last Invicta FC event on July 28 featured two JEWELS champions – Ayaka Hamasaki and Hitomi “Girlfight Monster” Akano.